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In order to grow (Infinitive), companies repeat (Present Simple Active) the cycle of renovation to innovation. In the 20th century, companies often repeated (Past Simple Active) the cycle in the same product category. In the 21st century, the IoT age when things connect (Present Simple Active) to other things, there will be (Future Simple Active) no more traditional product categories or even industries. When that happens (Present Simple Active), companies who used to solve problems only with products as in the 20th century will need (Future Simple Active) to change (Infinitive) their business models drastically for further growth. For example, in the past, retail businesses and publishers only sold their products at retailers or bookstores, but the business environment totally changed (Past Simple Active) because of e-commerce. E-commerce enables (Present Simple Active) us to purchase (Infinitive) products immediately which used to be available only at certain retail locations or bookstores. This is (Present Simple Active) a big innovation мейд (Participle II) possible by the Internet, which is (Present Simple Active) not in the same industry as retail businesses or publishers.
At Nestl Japan, one of our innovations is (Present Simple Active) the Nescaf Ambassador. We placed (Past Simple Active) our coffee machines in offices, and introduced (Past Simple Active) a system that enables customers to buy (Infinitive) coffee via the Internet instead of the traditional way, at vending machines or convenience stores. The so-called Nescaf Ambassadors are (Present Simple Active) office workers not associated (Participle II) with Nestl. This is (Present Simple Active) a completely new business model that changes (Present Simple Active) the way we distribute (Present Simple Active) and sell (Present Simple Active) products. In addition, we introduced (Past Simple Active) the humanoid robot, Pepper, to enhance (Infinitive) the shopping experience for our consumers at the Point of Purchase. In the IoT age, rather than solving problems with products alone.
The humanoid robot Pepper (here, in front of NESCAF products) is (Present Simple Active) a big hit with customers. Businesses need to find more ways to leverage 21st century technology such as the internet, Al and VR to create (Infinitive) solutions for customers.
In summary, in this day and age marketers need (Present Simple Active) to solve (Infinitive) customers conscious and unconscious problems by using (Participle I) innovative means.
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For example, in the past, retail businesses and publishers only sold (Past Simple Active) their products at retailers or bookstores...
Businesses need (Present Simple Active) to find (Infinitive) more ways to leverage 21st century technology such as the internet...
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