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The story of adidas is essentially the story of Adolf Dassler, the creator and founder of the sports goods company. His idea was to provide athletes with the optimal equipment for their спорт. What started out in 1920 in a small workshop as a three-man business in the Franconian town of Herzogenaurach is now the largest brand in world football.

Born on 3 November 1900 in Herzogenaurach, Adolf Dassler trained as a baker on the urgings of his father. However, the outbreak of World War I shortly after his apprenticeship meant he was unable to practice the skills he had learned. When he returned from the war in 1919, the then 19-year-old did not want to work as a baker and decided to pursue his dream of being a shoemaker.
After a difficult period of inflation and unemployment, Adolfs brother Rudolf joined the business in 1924. As a trained salesman, Rudolf was primarily responsible for administrative tasks, while Adolf concentrated on development and production