Read the text in Ex. 2B again and do the

Read the text in Ex. 2B again and do the task alongside it. LONDONS A GREAT INTERNATIONAL BRAND THAT HAS TO BE MANAGED CAREFULLY By Ken Livingstone Anyone who walks around the capital at the moment can see that tourism is one of London39;s key industries. The key to the tourist industry in London is integrating the city39;s strengths and history into the new economy. No other city can compare with London in that (1 ). It is far from being a question of historic sites and ceremonials important though these are. London is a 24-hour city with nightlife, clubs, restaurants and internationally known events. It (2) plays the role of any great city throughout the ages bringing together in one place a critical mass of economic, scientific, cultural and intellectual possibilities. But a key question is how to unite these elements (3) physically. What makes this (4) possible is London39;s combination of tradition with its status as the worlds most internationalised city. Both (5) are rooted in the citys unique history for several centuries London was the worlds major port. This (6) made it possible to bring together quot;traditionquot;, in the sense of a long uninterrupted history, and the greatest multicultural centre in the world. Since London became the greatest melting pot in the world, diversity and the most modern forms of communications are integral to Londons character. That (7) creates the citys unique character and attraction. If London is to continue to develop its tourist industry, this (8) requires an integrated approach in policing, transport, culture, and business. In short, strengthening London as one of the worlds greatest tourist centres, which (9) is a very conscious policy of the GLA, is not going to lessen the attraction of the city for its inhabitants. What makes London a great place for tourists is not only its (10) tradition, but that it (11) is a modern, lived-inquot; city.