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Main
advantage of cell phone according to
respondents is the ability to call
at any time and from anywhere (91%). Less
significant were: speed dialing (16%)
and communication quality (15%). We can say that
people the choice of means of communication
especially pay attention to the ease of
Frequency. Mobile telephony is certainly
is the most suitable of the available
means of communication, but the question arises why
Only 54% of respondents have a cell
phone.
The main obstacle to its acquisition
is the high price. The price of mobile
Feedback dissatisfied 48% of all respondents.
Moreover, the high level of prices on cell
phone is a major obstacle to
its acquisition of 82% of non-cellular
phone. Not only the high price of cell phones
respondents are concerned, high in their opinion
and payments for mobile services. 56%
respondents noticed
this negative component, and among those,
who do not have phone, this percentage reached 74%.
These data indicate that
high prices for phones and services
are the major cellular
negative factors in the model
purchasing behavior of users
cell phones. Moreover, this trend
is there among real
consumers and among potential
customers.
Besides the price, there are also other
factors noted by respondents as
negative. This unreliability elements
Food (31% response) and negative
influence cellular health status
(26%).
As for the most preferred
payment system, the majority of respondents
(51%) would be more convenient monthly payment,
regardless of talk time. Especially
attractive for such payment
business leaders (60%) that
is not so surprising fact
given the intensity of their telephone
negotiations. From the data obtained clearly
shows that the majority of Internet - audience
quite actively telephone
negotiations or intends to do so in
they buy a cell phone.
Another important characteristic of the mobile
communication - broadcast signal area. It is on
pay attention to it 82% of respondents.
And, often enough respondents
dissatisfied with this parameter Cell
phone. Want to increase its 42%
respondents. The most important factor in this
for people who have plots. However,
This survey was conducted in many regions
Russia, and for those who are removed from the center,
the greatest difficulties arise precisely with
bad signal. No less important for
Users: design of mobile phone
(81%) and the weight (71%).
Rapid development in the telecommunication
field leads to the appearance of new
improved apparatus, as 56% of respondents
expressed a desire to replace the existing
phone with the new, more tech ..
It is hoped that the mobile phone company
due heed to the wishes of their
users and will continue to
optimize network in Russia.