Text CВот сам текст:Scheduling a News ConferenceThe conference should

Text C


Вот сам текст:

Scheduling a News Conference

The conference should be scheduled at а time that is convenient for the

reporters that is, with an eye on the deadlines of the media represented. In

general, mornings or early afternoons аrе best for both print and broadcast

media. This allows sufficient time for reporters to get stories in the next

mornings daily or on the 6 p. m. news. If the primary audience is the trade

press reporters rерresenting publications in а particular industry late

afternoon news conferences may be more convenient.

You should avoid Saturdays and Sundays, as well as major holidays. Most

media operate with skeleton staffs on these days and hence dont have the

personnel to cover news conferences.

Another consideration which often cant be planned for, is to schedule

the news conference on а day when there arent а lot of conflicting news

events. Its always wise to avoid election days, for example.

Selecting а Location

А location for а news conference must meet several criteria. First, it must

be convenient for the media invited and relatively close to their places of

work. Second, the room selected must have the necessary facilities to

accommodate both print and broadcast media.

Organizations often use hotels and conference centers for news confe

rences, as well as the corporate headquarters. It is important for the room to

have plenty of electrical outlets, particularly for radio and television news.

Television people may prefer а room on а ground floor near an entrance so

that they can park а mobile communications centеr outside the room. In

some cases, they will want to run cables from the truck to the room for live

broadcast.

You should make the room available оnе or two hours in advance so that

radio and television crews can set up. Have а general seating plan to make

sure that the equipment doesnt obstruct the view or hinder the work of the

print reporters. An elevated platform for ТV cameras in the back of the room

is helpful.

Another consideration is to have several smaller rooms reserved nearby

for print and broadcast reporters to conduct an exclusive interview with а

company representative after the general news conference.



Задания к тексту.

1) Find the English equivalents in the text. Use them in sentences of your

own:

как следует; денек выборов; сравнимо; штаб квартира; в

конце комнаты; недалеко; предпочитать; повседневная газета;

довольно медли; избегать.

2) Find the words in the text which describe or mean the following:

1. only enough workers or services to keep an operation or organiza

tion running

2. to provide enough space for a particular number of people or

things

3. to make it difficult for smb. to do smth. or for smth. to develop

4. to plan that smth. will happen at a particular time

5. a concert, sport events etc. that is seen or heard on television or

radio at the same time as it is happening

3) Translate the following wordcombinations into Russian. Use them in

sentences of your own:
1. to meet criteria

to meet requirements

to meet interests

to meet wishes

to meet commitments

to meet a bill

to meet expenses

2. to set up

to set up a monument

to set up a committee

to set up a company

to set up a home

to set up a record

Find some more expressions in the dictionary.

4) Match the words:

corporate platform

elevated outlets

print day

electrical headquarters

election media

5) Translate the following sentences into Russian:

1. We have a rehearsal scheduled for four oclock.

2. The high cost of the vaccine has severely hindered its use.

3. The hotel can only accommodate 200 people.

4. On the weekend, we only have a skeleton crew.

5. The college has excellent research facilities.

6) Match the words which are close in their meaning:

exclusive accommodating

prefer unique

mobile indispensable

convenient movable

necessary fancy
7) Match the words having the opposite meaning:

helpful unsuited

elevated common

convenient inessential

exclusive lowered

necessary worthless

8) Answer the following questions:

1. What is the best time for a news conference and why?

2. In which cases are late afternoons more convenient?

3. Why should Saturdays and Sundays be avoided?

4. What criteria should a location for a news conference meet?

5. What kind of room may television people prefer?

6. Why should the room be made available one or two hours in

advance?

7. For what purpose may some smaller rooms be reserved nearby?

8. Who can give an exclusive interview?

9) Can you explain the following:

1. The conference should be scheduled at a time that is convenient

for the reporters that is, with an eye on the deadlines of the media

represented.

2. Its always wise to avoid election days.

3. Most media operate with skeleton staffs on these days and hence

dont have the personnel to cover news conferences.